British Airways has opened its archives to publishers Lund Humphries, and together they are bringing back to life the historic glamour of flying with a compelling book, British Aviation Posters: Art, Design and Flight.

The posters, which date from the Edwardian era were originally designed to entice the wealthy of the day to take up flying with attractive images of exotic locations, luxury travel and cutting edge art and graphics.

The full colour hardback book, which launches officially on July 17, 2012, is an image-led journey through British Airways’ history, from Imperial Airways to today.

The book depicts the speed, progress and sheer excitement of flight with 181 beautiful images mainly sourced from the British Airways Heritage Collection. Authors Scott Anthony and Oliver Green begin the story with circus-like air shows and exhibitions of the early pioneers of flight, then walking the reader through historic milestones including post-war, the swinging sixties and the age of Concorde.

Paul Jarvis, curator of the British Airways Heritage Collection, said: “It’s incredible to see the years of history we have stored in our collection so beautifully presented for everybody to enjoy. The book captures the magic of flying and the incredible history behind British aviation, of which we’re so proud.”

Colleagues can buy the book from the Heritage centre . On Tuesday, July 17, 2012, authors Scott Antony and Oliver Green will be available to sign copies from 15:30 – 17:00.