British Airways has been voted the number one airline in both the Business Superbrand and Consumer Superbrand listings.

The airline took second place, behind iconic technology company Apple, in the prestigious Business Superbrand survey that identifies the UK’s strongest business-to-business brands.

Independently co-ordinated by The Centre for Brand Analysis, the survey considers thousands of brands that are judged by both an Expert Council and over 1,900 individual business professionals from across the UK. BA jumped from fifth place last year.

In the highly contended Consumer Superbrand survey, British Airways jumped 29 places from last year to rank as the fourth strongest brand, as voted by over 2,900 British consumers undertaken by The Centre for Brand Analysis. This put BA behind Rolex, Apple and Microsoft.

All nominations are assessed on quality, reliability and distinction.

Stephen Cheliotis, chairman of the Superbrands Expert Council said: “It is a huge achievement that British Airways has beaten tough competition to take its place in both the Business and Consumer Superbrands results – ranking in the top five for both. It is credit to its bold brand activity in 2012, that it has achieved such recognition.”

Abi Comber, BA’s head of brands and marketing said: “Brand experience is not limited to the product or service nor even to the company’s latest ad campaign.

“Every contact with the brand counts – every conversation with a crew member or check-in agent or call centre operator, every time a customer visits ba.com or sees one of our planes overhead – which is why our commitment to the customer experience has played such a big part in boosting our brand.

“Customers are now beginning to see the benefit of our £5bn investment to offer the very best end-to-end travel experience. Coming top airline in the Superbrands awards is further proof that we’re successfully re-igniting passion in our brand.”