BA wins another award for its Home Advantage campaign

British Airways has won the Sponsorship Innovation of the Year award for its work on London 2012.

Judges were impressed with BA’s Home Advantage campaign, which famously encouraged people not to fly but stay at home and support Team GB.

BA beat off competition from Adidas, Barclaycard, J.P Morgan, Santander and Sky Arts to win the title in the prestigious awards run by Hollis.

The award was collected by Hamish McVey and Gwen Jones from BA’s Brand Engagement team at a ceremony held at the London Marriott hotel in Grosvenor Square.

Abi Comber, British Airways’ head of brands and marketing, said: “We are absolutely delighted to have won the Sponsorship Innovation of the Year award for our ‘Home Advantage’ campaign.

“Asking people not to fly when you’re an airline is a bold step but we wanted people to understand our commitment to backing the London 2012 Olympic and Paralympic Games.

“We had great feedback from our customers and the British public alike to the campaign. More than six million people used the online version that allowed them to drive a plane down their street, 87,000 people engaged with us on twitter using our Home Advantage hash tag and our Facebook page attracted 80,000 new fans.

“It was a real privilege to be involved in the Games in a year that showed Britain at its best.”