British Airways CEO Keith Williams and the entire leadership team hosted 50 premium customers at the Comic Relief offices last Wednesday.

The purpose was to thank the customers for their generosity in donating to Flying Start – the airline’s global charity partnership with Comic Relief – and give them an insight into the valuable work it does.

Guests included senior executives from Deutsche Bank, J P Morgan and KPMG.

In addition to Keith addressing the group, TV presenter Kirsty Allsopp, Comic Relief CEO Kevin Cahill, customer Andrew Solum and a beneficiary of the charity’s work also gave talks.

Solum, director of Travel Industry Associates, raised £25,000 for Flying Start via a sponsored round-the-world trip conducted with BA’s head of UK and Ireland sales Richard Tams.

“I am delighted to have had the opportunity to have raised funds for Flying Start and I think every customer should look for opportunities to actively engage in something,” he said. “I am looking forward to my next challenge.”

Meanwhile, Keith Williams said: “I am delighted to have hosted an event for some of our key customers who have made a contribution to the success of Flying Start.”