Bronze cardholders to step up to priority boarding

Bronze members of British Airways’ frequent flier programme can now join the fast track set and take advantage of priority boarding.
This means that all Executive Club Bronze members can now board immediately after First, Club World and Club Europe ticket holders, on all BA flights.

The new policy was introduced to add additional value for Bronze cardholders buying their tickets with BA as well as Ruby cardholders, the equivalent oneworld tier.

Frank van der Post, managing director, brands and customer experience, said: “Given how much our premium customers value priority boarding, we’re delighted to offer this same privilege to our Bronze Executive Club members.

“We believe it will give our Bronze cardholders greater recognition and encourage Executive Club loyalty, as well as give them a head start on every flight they make.”