Whether they’re looking for a spontaneous trip, a little more flexibility, something for the family when they need to pack a little more, or fares from just £39 one-way when they don’t, we have something to suit everyone.”

The first advert highlights the airline’s hand-baggage only fares with prices starting from £39 one-way, with the heading: ‘Pay less. Pack less. Wait less.’ The fares were launched at Gatwick routes earlier this year and in recent weeks they have been rolled out across the short-haul network from Heathrow and London City.

A second advert focuses on the recently launched semi-flex fare for the cost conscious business traveller with the line: ‘If the meeting finishes early, take off’. The new fare allows customers to change their booking for free on the day of departure from the same airport to the same destination, the ability to select a seat for free two days prior to travel and no change fee prior to the day of travel.

The #helloweekend creative exploits social media and is aimed at young travellers looking for inspiration for the weekend. The advert shows that return flights and two nights at a hotel start from just £119 with British Airways.

The final advert is aimed at families. It details everything that customers will get when they fly with British Airways when they travel on a standard fare, which includes the airline’s generous cabin and hand baggage allowances. The creative shows an x-ray of luggage containing items families need to take, including a buggy, dummy and nappies, on flights costing from just £49 one-way per person.

TV and radio broadcaster, Greg James will be the voice of the radio adverts which will focus on the #helloweekend element, to appeal to a young audience.