Just in time for Christmas, British Airways and Tourvest Duty Free have launched a ‘buy-before-you-fly’ service for long-haul customers, with the convenience of goods delivered direct to your seat when you fly on selected routes.

BA customers will be able to pre-order from an extended selection of competitively priced products, including top brands and travel exclusives, at highlifeshop.com

This will be welcome news to a number of travellers (17 per cent) that accidentally leave presents at home – with the hard-done-by brother in law, the person we are most likely to forget.

The new service has been launched ahead of Christmas, one of the busiest times for onboard shopping, with nearly a third (32 per cent) of customers revealing that they would consider buying their Christmas gifts on board flights.

Peter O’Shea, on-board retail executive, said: “Our new pre-order service is a convenient and hassle-free way for customers to choose from a wide range of top brands, travel exclusives and tax-free purchases. It also means less to carry in their luggage.”

The selection of gifts include; accessories, apparel, souvenirs, beauty, children’s gifts, cigarettes, confectionery, fragrances, gadgets, gifts, jewelry, liquor, sunglasses, watches and writing instruments.