British Airways has launched Yourope in the US, a ‘choose your own adventure’ digital campaign that inspires customers with new ideas for travel to popular European destinations, including Barcelona, Paris, Rome and Berlin.

The video series now live on ba.com/yourope provides customers with two entry points to a city via an airport check-in kiosk, for example ‘classic or curious’ Paris and ‘posh or punk’ Berlin. The viewer can then download the itinerary and view available travel packages to inspire their own trip to the city.

The beautifully produced videos were directed by Brandon LaGanke, a winner at the 2013 Emerging Directors Showcase in Los Angeles.

In the upcoming weeks, British Airways will be launching six second postcards through Vine, featuring a snapshot of each city. People will be able to view the videos and create their own versions. In addition Pinterest boards will be designed for each European destination showcasing the beautiful scenery, incredible landmarks, and hidden gems in each city.

“We know our customers have different tastes and different motivations for travel so we designed a campaign that would celebrate those different perspectives. We believe the adventures in each Yourope video will provide new ideas for even the most seasoned traveller,” said John McDonald, Americas VP Marketing.