BA Holidays will premiere its brand new TV advert on Christmas day to an audience of around 10million people, during ITV’s Downton Abbey Christmas special. The primetime 60 second advert will kick start a month-long advertising campaign for British Airways’ tour operator. The campaign will run on print, cinema, TV and social media throughout January.

This new advertising campaign is an important step for BA Holidays and reflects the remarkable growth the company has enjoyed over the past couple of years.

Despite its success so far, many customers still associate BA with flights rather than holidays. This advertising campaign aims to grow the business further by demonstrating that BA offers fantastic holidays with a unique end-to-end service for its customers.

Colleagues can watch an exclusive preview of the advert on Thursday, December 19 via the intranet. Plus, look out for an exciting competition that will give colleagues the chance of winning a holiday to either St Kitts or Lisbon to celebrate the launch of the new campaign.