British Airways has soared to the top of the 2014 Consumer Superbrands ranking, beating off tough competition from more than 1,500 other brands for the prestigious title. It is the first time ever that an airline or travel brand has topped the poll.
The UK’s Consumer Superbrands are chosen by the British public in a national survey of 3,000 adults. The annual survey, which has been identifying the UK’s leading brands since 1995, was managed by The Centre for Brand Analysis (TCBA).

Frank van der Post, managing director brands and customer experience, said: “I am delighted that British Airways has been named the Consumer Superbrand of the year. It is the greatest accolade that the hard work of our teams has been recognised by the public to receive this coveted award.

“We should all be incredibly proud of what we have achieved in recent years – from our ‘To Fly. To Serve.’ campaign, our role in the London 2012 Games, our investment programme and putting the customer at the heart of the business, to bringing in new aircraft and launching our service hallmarks.”

Stephen Cheliotis, chief executive of TCBA and chairman of the Superbrands Council said: “It’s great to see British Airways soar into first place; it has always performed well in the survey but over the last two years its reputation has climbed to new heights, partly through the cementing of its successful ‘To Fly. To Serve.’ positioning and the residual goodwill from its effective 2012 Olympic and Paralympic Games association.”

The official top 20 consumer Superbrands for 2014 are:
1. British Airways
2. Rolex
3. Coca-Cola
4. BBC
5. Heinz
6. Microsoft
7. Google
8. Gillette
9. Kellogg’s
10. BMW
11. Cadbury
12. Andrex
13. Amazon.co.uk
14. Apple
15. Boots
16. Nike
17. Sony
18. Marks & Spencer
19. Shell
20. Mercedes-Benz