Avios has been named ‘Best Loyalty Programme of the Year – Travel’ in the 2014 Loyalty Awards, recognising its success in building the Avios currency over the past twelve months.
The Loyalty Awards, now in their third year, celebrate excellence, innovation and best practice in the loyalty industry across Europe, the Middle East and Africa (EMEA). They recognise the achievements of those companies and organisations excelling in their approach and results.

Avios’ winning entry outlined many achievements, including the growth and strength of its currency, extending into new markets and the expansion of global opportunities for the British Airways Executive Club collection.

Gavin Halliday, managing director, Avios, commented on the win: “We’re thrilled to have won this award for a second year and had our efforts and results recognised by industry experts and peers. Avios has achieved a lot over the past year and grown significantly through expansion into new markets and increasing our membership base and partnerships in existing markets. We’re particularly proud to have secured this through putting our members at the heart of our plans, which is invaluable to the longer-term continued success of Avios.”