Customers travelling in First, Club World and World Traveller Plus will be able to take advantage of a new service that allows them to pre-order their main course online before they fly.

From November 18, customers travelling on flights from December 1 will be able to guarantee their first choice of main course from the menu offered on board.

Customers can simply select their meal from 30 days before their flight departs, right up to 24 hours prior to take-off through the ‘manage my booking’ tool on The pre-order service will initially be available on flights between Heathrow and Las Vegas, Phoenix, Rio de Janeiro, Vancouver, Dallas and Seattle, with more routes to be added in early 2015.

Lynn McClelland, Head of Catering, said: “We want to provide a really personalised service to our customers and we’ve been investing heavily in making that happen. Food choices are very personal, and our customers consistently tell us they want choice and control. This new option to pre-order meals offers this personalised service and gives control back to the customer.

“We have also given cabin crew iPads that enable them to access information given to us by our customers about their preferences so they’re able to deliver a more bespoke service. This new option to select a meal before-hand is part of that programme of tailoring our service to each individual.”