British Airways is giving 18 of its 747s a cabin refresh with new layouts and an improved in-flight entertainment system to improve the customer experience.The 18 aircraft with larger business class cabins, known as ‘High J’, will get an additional 16 seats in its Club World cabin, with fewer seats in World Traveller. The airline is also installing a Panasonic eX3 in-flight entertainment (IFE) system that will provide customers with more than 130 films and 400 television shows as well as larger screens.

The quality of the IFE is a significant driver of customer satisfaction and the Panasonic system will give customers a better experience with this latest generation technology.

Richard D’Cruze, IFE and Technology Manager said, “Customers will be able to enjoy larger screens with clearer picture quality and a much greater choice of content including more family and foreign language programming based on their feedback. We know customers will really see and enjoy the difference and we are very excited about this new system.”

The system will offer improved reliability and performance. Each seat screen has its own memory card filled with content should it become disconnected from the main server. It also offers USB and multiple power outlets in all cabins.

The refit will also include a general cabin refresh to bring the older 747s up-to-date with BA’s most recent aircraft.