Customers flying in First with British Airways will now be able to browse through the airline’s new luxury in-flight magazine.

In a first for in-flight magazines, the new-look First appears in a bespoke journal-like size with unique cover artwork and specially textured paper, giving it a book-like feel.

The launch coincides with the unveiling of British Airways’ new 787-9 Dreamliner and very latest First cabins. From November 1 each customer flying in First on the airline’s long-haul flights will be offered a copy to read while on board. It will also be made available to those relaxing in the Concorde Room in Heathrow’s T5 before their flight.