Those in need of a refresh on Avios, the Executive Club reward currency, can now view a short video that explains the various ways to collect, combine and spend Avios points.

In total 55 individual videos have been created to match the varying needs of Executive Club members, from Bronze card holders who receive a 25 per cent tier bonus when collecting Avios through flying, to Gold card holders who benefit from a double bonus.

Commenting on the videos, Sophie Thomas, UK Marketing Planning Lead, said: “By using the data we have on our members and showing them more relevant information through an engaging format like video, we can increase awareness and ultimately change customers behaviour to increase bookings and revenue for BA”

The video is live on and is being communicated to Executive Club members across the world.