British Airways has announced that the world’s tallest moving observation tower, scheduled to open next summer on Brighton’s seafront, will be named the British Airways i360.

​Lynne Embleton, Director of Strategy and MD Gatwick, said: “This five-year partnership is a fantastic opportunity for BA at Gatwick to build a strong presence in an important local area, allowing us to reach a new audience in a growing market. In 2013, Brighton attracted 11 million visitors to the city, with 11 million cars passing the site of the new attraction. Sussex is also home to approximately half of our BA Gatwick colleagues, so I hope you will be as proud as I am to be associated with this new exciting landmark.

“The British Airways i360 is situated on the site of the old West Pier in Brighton. Standing at 162 metres high, it will be the tallest structure in Sussex and customers flying to Gatwick airport will be able to see the spectacular tower from the air.

“Guests will be able to board the 18 metre wide glass viewing pod at ground level and take a flight 138 metres high where they can enjoy 360 degree panoramic views of Brighton and the Sussex coastline.

“In addition to the landmark wearing our name and branding, visitors will receive boarding passes and flight times to complete the BA themed experience.

“I am looking forward to the opening in 2016 which will present us with an array of creative opportunities to showcase British Airways in Sussex. If you’re not familiar with the new attraction which is currently being built, take a look at the website which will be live later today, or visit the Brighton i360 (soon to be re-named British Airways i360) page on Facebook. You can also follow the site on Twitter @BA_i360.”