British Airways Holidays has partnered with the National Television Awards to sponsor the first ever ‘International’ category
Hit US shows Games of Thrones, Orange Is the New Black and The Big Bang Theory are all in the running to be crowned best international TV show at The O2 London on Wednesday, January 20.
The sponsorship includes branding on step and repeat boards at the awards and onscreen credits during the show which will be broadcast live on ITV from 7.30pm.
Claire Bentley, Managing Director of British Airways Holidays, said: “We fly to almost 200 destinations worldwide so sponsoring the NTAs International category is a perfect fit for us.
“The awards also coincide with our January sale so we hope viewers will be inspired to start thinking of warmer climes and book their summer getaway.
“We’ve got fantastic offers to suit all budgets on all types of break from fly-drive to fly-and-flop.
“To make it a bit easier after all the costs of Christmas we’re also offering the options to secure a holiday from as little as £150 deposit, or hold flights from just £5.”