British Airways customers using an iPad are about to get their own specially-designed version of the airline’s highly popular travel app.
Available to download from the Apple App Store, the iPad app includes exclusive features, such as a new 3D globe to discover British Airways’ destinations and prices and a way for customers to create their own viewing plan for their flight’s movies, TV shows and music. It’s the first time British Airways’ own in-house design and IT experts have produced an iPad app for the airline’s customers.
British Airways was the first UK airline to launch an app with a mobile boarding pass for travellers in 2010 and in the last year alone the number of customers booking through the iPhone grew by over 100 per cent.
Sara Dunham, Head of Marketing Retail and Direct Channels, said: “Our customers are always on the move and are often pressed for time, so designing an app for iPad users made perfect sense.